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Alaska Reflector Program

Be Safe, Be Seen

This program works to increase the safety of children by using reflective, high-visibility products.

Each year, vehicles kill an estimated 5,700 pedestrians; one out of seven of those are children. In Alaska, darkness descends early in fall and winter months. A child walking during darkness or in low light conditions wearing dark colors is first seen approximately 55 ft. away. This gives a driver less than one-second of reaction time.

Chart showing the visibility of various colors compared to a reflector.

About the Program

In 2002, the section adopted the reflector activity from the Alaska Native Tribal Health Consortium — Injury Prevention Program. Using iron-on reflective tape, the reflector program puts reflective tape in designs on outerwear. The "Be Safe-Be Seen" reflector program offers education on pedestrian safety using handouts and demonstrations, as well as providing reflectors for outdoor clothing.

Cute illustration of a child riding a bike at night with reflectors and stars in the sky:'Be Safe Be Seen' ...because white is not enough!

Contact

For more information, please contact:

  • Maria Bailey
    (907) 465-4170
    Alaska Department of Health and Social Services