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About This Campaign

Obesity has become a major health problem for Alaskans, as well as Americans. About a third of Alaska adults are now overweight and an additional one-third are obese. In Alaska, about one-third of children also are overweight or obese.

Please join us in encouraging Alaska’s kids to get out and play, every day. We all need to work together to help Alaska’s children be as healthy as possible.

Dr. Ward Hurlburt
Chief Medical Officer
Alaska Division of Public Health

Obesity is costly. Each year, obesity-related medical expenses cost an estimated $459 million in Alaska. About 25 percent of that cost is paid with funds through Medicare and Medicaid programs.

The Alaska Department of Health and Social Services Obesity Prevention and Control Program is committed to addressing the problem of childhood obesity. In 2012, we launched a Play Every Day campaign to increase public awareness about the risks of childhood obesity and the importance of physical activity to prevent childhood obesity. Through this campaign, we are reaching out to parents and teachers. Our goal is physically active families and children. The department is partnering with Healthy Futures to promote the Healthy Futures Challenge for children in kindergarten through grade 6. Together, we are working with schools to promote the Challenge and asking parents to be a hero to their kids and make physical activity a part of their family’s day.

Please join us. Get out and play. Every day!

Recognizing our partners
The Department would like to thank the following Advisory Committee members for sharing their expertise and advice in the development of the department’s Play Every Day campaign. Advisory members have ensured that health communication messages and images are medically accurate and encourage appropriate behaviors. Advisors helped develop messages and identify potential community partnerships. They are promoting the campaign programs and outreach.

Mary Bell, RN, BSN, NCSN
School Health Nurse Consultant
State of Alaska, Division of Public Health, Section of Women's, Children's, and Family Health

Jamie Blei
Public relations specialist
Alaska Center for Pediatrics

Katie Butler MS, NP-C, ANP
Nurse Practitioner
Alaska Child Heart Center

Damon Carey
PE Teacher
Anchorage School District, Polaris

Lora Jorgensen, MEd
Healthy Learning Systems Consulting

Trish Kopp
Legislative Staff
Office of Senator Dyson

Christina Libert, PT, DPT, CSCS
Physical therapist
Frontier Therapy

Julianne Minarik, MEd, RD, CSD, CDE
Registered Dietitian
Providence Alaska Medical Center


For more information, contact:

Ann Potempa, Public Health Specialist

(907) 269-3433

Greg Wilkinson, Information Officer
(907) 269-7285